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With a vision of a plastic free flexible pack, Delicious Ideas and National Flexible teamed up to produce the best sustainable solution for their new “Grab ‘n’ Go” range.
Delicious Ideas are a family run snack & soft drinks wholesaler & BRC AA accredited contract packer in Peterborough, Cambridgeshire. They pride themselves on bringing a delicious world of snacks to the UK, whilst having sustainability & corporate social responsibility at the forefront of their decision making.
Bex Goldsmith, Head of the Packing & Fulfilment Division says: “We estimate the move to plastic-free packaging for the Grab ‘n’ Go range will remove 570 kilograms of plastic from our supply chain in its first 12 months and this figure will grow year-on-year”.
Brief Summary
When discussions began, the team at Delicious Ideas were clear this range had to launch with a point of difference. All while offering a meaningful packaging solution and extending their reach into new markets.
Employing National Flexible’s consumer understanding, industry knowledge and machine and material expertise, there were no problems in working together to achieve this goal.
Jonathan Potter CEO: “Working with National Flexible to remodel one of our best-selling snack ranges was a smooth process and we are delighted with the final product and the benefit it will have to our overall sustainability & CSR strategy”.