A Sweet Partnership for Sustainability

Introduction

Premier Foods, the company behind the beloved Mr Kipling brand, has grown to become a key player in the food industry, owning a diverse portfolio of well-known brands. These include household favourites such as Ambrosia and Angel Delight. 

A prominent British food manufacturer headquartered in St Albans, Hertfordshire, the company is renowned for its commitment to quality and innovation, consistently delivering great-tasting and convenient products. Having recently launched a new six-pack of Mr Kipling Angel Slices, the company, together with National Flexible, have achieved a groundbreaking world-first in flexible packaging.   

Challenge

Here at National Flexible, we love a challenge, especially when it's a technical challenge, and as Premier Foods were asking for something that had never been done before, we could not wait to put our expertise to the test. 

With no previous examples or experience to learn from, this made the result even more special. Organically developed through over three years of research (and many late nights in the labatory, in production, and on the packing line!), we finally achieved this world-first in flexible packaging.  

Benefits

Environmental Impact: The recyclable lidding film used in the new Mr Kipling Angel Slices packaging is a significant step towards reducing plastic waste. Traditional plastic packaging often ends up in landfills, contributing to pollution. In contrast, this recyclable film can be processed and reused, reducing the overall environmental footprint.  

Consumer Appeal: Today’s consumers are more environmentally conscious than ever before. The introduction of recyclable packaging appeals to this growing demographic, making Mr Kipling Angel Slices an attractive option for eco-minded shoppers. 

Industry Leadership: Premier Foods and National Flexible are setting a precedent in the food industry. By being the first to introduce a recyclable lidding film for flexible packaging, they are leading the way for other companies to follow. 

Results

Commitment to Sustainability: Premier Foods and National Flexible have demonstrated a strong commitment to sustainability with this new packaging. The recyclable lidding film significantly reduces plastic waste, aligning with global efforts to minimize environmental impact. This innovation not only meets consumer demand for more eco-friendly products but also set a new standard in the food industry. 

Technological Innovation: The development of this recyclable lidding film is a testament to the technological advancements in packaging. National Flexibles expertise in flexible packaging solutions has enabled Preimer Foods to offer a prodcuts that maintains the freshness and quality of Mr Kipling Angel Slices while being environmentally responsible.

Enhanced Brand Image: By adopting this innovative packaging, Premier Foods enhances its brand image as a leader in sustainability. Consumers are increasingly making purchasing decisions based on a company's environmental practices, and this move positions Mr Kipling as a forward-thinking brand that cares about the planet. 

Really enjoyed working with National Flexible on this project. They really are inclusive and collaborative. It is refreshing to find a supplier that ‘shares’.’

Premier Foods.

We are incredibly proud of the partnership between Premier Foods and National Flexible and the significant milestone in the journey towards sustainability. The new recyclable lidding film for Mr Kipling Angel Slices not only reduces environmental impact but also enhances brand image and meets consumer demand for eco-friendly products.

This collaboration is a shining example of how innovation and sustainability can go hand in hand to create a better future. A real victory for the planet and for packaging innovation!