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How do you eat yours?

Case Studies

Introduction

Do you eat your meat pies with potatoes and vegetables, with mushy peas and gravy, or just slathered in brown sauce? However you like your pies, Malcolm Allan Steak Pies are an excellent choice! 

Malcolm Allan Pies is a renowned brand specializing in the production of high-quality pies and other meat products in Scotland. Established in 1954, Malcolm Allan has grown from a small butcher shop into a significant player in the Scottish food industry, known for its commitment to quality, tradition, and local sourcing.

Their ethos has always been based around the founder’s quote... 

“We don’t sell anything which is not good enough for our own family” 

Malcolm Allan Pies stand out due to their high-quality ingredients, traditional recipes, expert craftsmanship, variety, commitment to sustainability, excellent reputation, convenience, and community engagement. These factors combine to make Malcolm Allan a beloved and trusted name in the world of pies and meat products.

As they have grown, this has remained as important to them as it ever was, and every pie is still hand filled and hand lidded in the same traditional way as it was 40 years ago. 

The only difference is that they are now based in one of the most modern and efficient meat processing and bakery operations in the country. 

Challenge 

Switching from cartons to film packaging can offer numerous benefits, but the transition also presents several challenges that businesses must navigate. Addressing these challenges requires careful planning, investment in new technologies, staff training, and a well-executed change management strategy.

Communication with consumers about the benefits of the new packaging and ensuring regulatory compliance are also critical components of a successful transition. So, when Malcolm Allan wanted to make the move from cartons to film, they asked for our help.

Benefits

By switching from cartons to film packaging, companies can achieve cost savings, enhance product protection and consumer convenience, improve sustainability, and take advantage of marketing opportunities, making it a compelling option for many types of products.

Result

“We have a very loyal customer base, and we needed the new packs to be easily recognizable on the supermarket shelf with the same visual impact. We are very pleased with the results, as are our customers.” said John Wilson.

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