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Already settled among Argentine consumers, Bon-o-Bon was the first bonbon to establish the ‘Sweetness Week’ with its classic slogan, “a bon-o-bon for a kiss”.
Bon-o-Bon was established in 1984, when Fulvio Pagani sought to introduce a tempting, chocolate confectionery, aimed to be within everybody’s reach. Covered in a high-quality milk or white chocolate; these tasty, melt in your mouth bite sized truffles have a distinctive biscuit-like truffle within and are perfect to have as a snack, or to share with someone you love.
Exporting 70% of its production to more than 60 countries, including the UK, this dynamic and fun brand have become the most famous, market leaders of chocolates, supplying the most popular and delicious treats in Argentina.
The partnership with WHSmith will see the Bon-o-Bon brand land in travel and airport stores in the UK and major European countries and their travelling customers represent the ideal target audience for the delicious peanut butter with waffle chocolate as they are more discerning for impulse gifting.
“We’re excited to be working with Arcor and the much-loved Bon-o-Bon choc brand. This supports our strategy of offering our travelling customers a wider range of the best international brands,” said Ben Storey, Senior Buyer, WHSmith Travel.
Due to the consumers & customers ever growing need to ensure they are doing their bit for the environment, Shopper Agency advised us they needed a premium and recyclable option to their packaging.
With our ever growing experience in pouches, we suggested a fully recyclable OPE/PE specification would provide the quality finish and premium feel they were looking for. The OPE would also provide the rigidity needed for the pouch to stand, whilst delivering the quality for printability.
We are always putting the customers responsibility at the heart of what we do, and with the flow wrap bag being an easy recyclable option, an OPP/OPP specification was a quick, yet invaluable win.