The UK's most Ethical Rice!

Rice is one of the most convenient, easy to cook and great value foods available and National Rice Week is the perfect opportunity to widen your recipe repertoire! 

From creating ‘fakeaways’ at home, to easy suppers for friends and delicious and nutritious meals for all the family, there are so many ways to enjoy and celebrate this nutritious and versatile grain.

In a world where choices are endless, choosing the right rice shouldn’t be a hard decision—especially when it comes to doing right by the planet and its people. Enter True Origin, the most ethical rice brought to you by JTS. It’s more than just a side dish; it’s a statement.

Rice is a staple in kitchens around the world, but not all rice is created equal. True Origin is grown with a purpose beyond just filling plates. It’s cultivated with a commitment to the environment, fair trade, and sustainability—buzzwords that aren’t just marketing fluff but a way of life for JTS.

True Origin is the result of generations of farming wisdom, where rice is grown in harmony with nature. This rice isn’t just about yield; it’s about yielding to the needs of the land. No harmful chemicals, no shortcuts—just good, old-fashioned care and respect for the earth.

Behind every grain of True Origin rice is a farmer whose hard work and dedication are honored with fair wages and fair trade practices. JTS is committed to ensuring that the people who grow your rice are treated with the dignity and respect they deserve. Because happy farmers make for a happier planet (and better rice, of course).

In a time when reducing carbon footprints is on everyone’s mind, True Origin takes this responsibility seriously. The farming methods used are designed to minimize environmental impact, from water usage to transportation. It’s rice you can feel good about, knowing that it’s kinder to the planet.

True Origin isn’t just ethical—it’s delicious. With its nutty aroma and tender texture, it brings a rich depth of flavor to any dish, whether it’s a simple stir-fry or a gourmet risotto. Plus, it’s versatile enough to fit into a variety of cuisines, so you can experiment in the kitchen while keeping your meals ethical.

Choosing True Origin isn’t just about eating rice; it’s about making a choice that aligns with your values. It’s about knowing that your purchase supports sustainable farming, fair trade, and a healthier planet. And let’s be honest—it just tastes better when you know it’s doing good.

When it came to the packaging, JTS were looking for a more cohesive look to their range, to help customers see a link between their Kilonbero rice and Eswatini curry sauce. Having a strong support from the fair-trade community, this brings with it new opportunities to additionally position True Origin as a brand for foodies, and for those who want quality ingredients with recyclable packaging. 

Receiving a Great Taste Award, JTS wanted their packaging to live up to the high standard of their product so, with recyclability in mind, they looked for a supplier to help and we couldn’t wait to be a part of their journey to enhance the environmental credentials.   

Using high-quality, food-grade materials that ensure the rice remains fresh, aromatic, and free from contaminants, our packaging is designed to protect against moisture, light, and air, preserving the rice's texture and flavor for longer periods.

Committed to sustainability, we offer environmentally friendly packaging options, helping brands reduce their carbon footprint without compromising on quality. This is increasingly important as consumers become more conscious of the environmental impact of their purchases.

With years of experience in the packaging industry, we offer not just products but also valuable expertise. Our team provides support throughout the packaging process, from concept to production, ensuring that the final product meets all expectations.

We have a proven track record of working with top brands, delivering reliable and high-quality packaging solutions and our reputation for excellence and consistency makes us a trusted partner in the industry.

“After lots of back and forth with another company, National Flexible were recommended to us. Ben was amazing and patient listening to our business needs and specific requirements. Sam arranged the film artwork and order process, listening carefully and explaining everything from start to finish. The overall process was seamless, even when our film arrived with National Flexible and was not to the correct standard and quality expected, they immediately started the process of getting more before I was even aware of the situation. They had all the answers to my questions and the delivery was expedited to ensure deadlines were met. This has provided me with the confidence that National Flexible take pride in the quality they are giving their customers”.

So next time you’re in the rice aisle, make the ethical choice. Choose True Origin by JTS—because every grain counts. To see how we can help you with your packaging, give our team a call 01274 685566.